LEICA M (RED)
Posted on December 3, 2013 by Isabella Cecconi
A one of a kind Leica camera designed by Apple’s Jony Ive has been sold for more than $1.8 million at a charity auction. The stunning Leica M, co-designed by Marc Newsom, was a one-off piece made to benefit the (RED) campaign to fight HIV and Aids in Africa. The magnesium die-cast camera had an estimated list price of $500,000 to $750,000 but eventually sold for more than twice as much as the upper estimate. The camera features (along with its gorgeous, unique design) a full-format CMOS sensor, a powerful processor, and a 50mm f/2 ASPH lens. It’s the ideal intersection of design, craftsmanship, and charity. Good on ya Leica!