MARNI’S ANIMAL HOUSE
Posted on April 15, 2014 by Luisa Fazio
Consuelo Castiglioni’s brand has transformed the space of its showroom in Viale Umbria, 42 in a zoo without borders. Among many contributions seen at “Salone del Mobile” 2014 in Milan, this project was unique. The initiative was called “Animal House.” Contrary to what it is said in 1978 movie directed by John Landis, where John Belushi made his breakthrough, in Marni’s Animal House giraffes, ostriches, flamingos, donkeys, ducks and rabbits belong to the same Club. Wild animals and poultry cohabit the same environment, without distinction of race and social class. Made in metal and bright colors PVC, all furnishing is hand made by a group of Colombian women. Thanks to collaboration with Marni, those women found their free, independence and emancipation, creating unique pieces and personal combinations. Traditional chairs with two armrests, seats with a single left or right armrest, benches, tables, chaise longue, rocking chairs complete the collection. When the world of fashion and design meet, we always get excellent results. When social redemption and charity come together, success is guaranteed (a good portion of the proceeds from the sales of manufactured goods will be donated to organizations that deal with childhood diseases). “Animal House”, an original zoo-social project!