PAINT IT WHITE! BRAND SPIRIT
Posted on August 31, 2012 by Isabella Cecconi
Logos, brands, everywhere, every time. We are surrounded. Last spring, Andrew Miller has started a project called Brand Spirit. For 100 days, he has been painting objects in white, taking a picture of it and removing the visual brand. Objects were all under $10 of value. The white reduces items to their pure form and eliminates the corporate bombing that we unconsciously receive every day. The result makes us ponder on society, culture and photography too. I love the shapes of objects and the way they are portrayed. Images and neat and the result is totally clean.