Posted on September 10, 2012 by Isabella Cecconi
This happens when innovation meets passion, fashion and a love for one’s job. Bloom Theory is a new project by Simply Bloom Photography, a duo founded by Vania and Christine who envisioned in 2011 to one day revolutionize the world of camera accessories. It wasn’t long before the European gals began working hard to make their dream come true. After months of product and market research, engineering, delegating, sketching, testing and designing, their dream had become tangible. With an acute sense of aesthetic, the girls strive to create designs that are unconventional, dramatic, yet still practical and efficient. The result? These camera straps are amazingly decorative and beautifully made. Get ready to have your neck in bloom!