THE LIGHTHOUSE, ODEEH

Posted on July 16, 2013 by Marco Maggetto

If  fashion is boring you, go to Germany. There you can find a whole bunch of new designers that can satisfy your fantasies. In the last 10 years this country has turned from the place where Birkenstock were produced into a lighthouse of ideas where fashion is done, produced and delighted. Among local names,  Odeeh is quite representative and for sure one our favorites. A project founded by Otto Drögsler and Jörg Ehrlich, Odeeh reminds us of a great period of Italian fashion in the mid nineties. The very first Marnis and  Pradas, those clothes imagined for a different kind of woman and to break some rules. The two Milan based houses were producing their best pieces in that happy period when there wasn’t even the idea of  being fused or sold to a bigger group nor  the pressure of opening 12 shops per year in some remote corners of the world. They were small, small like Odeeh is now. Small and enthusiast with a  great styling, a reasonable production, best fabrics and best workshops and a business department that was not yet aggressive. A fashion romanticism you will now find on a german brand called Odeeh.

Discover Pre-Fall 2013 at Odeeh’s website.