Your SEO optimized title

THE DUKE OF VERDURA

Posted on November 3, 2014 by Editorial Staff

Fulco di Santostefano della Cerda, Duke of Verdura, was a man destined to be a legend. Born in Sicily in 1899, he moved to France in 1927. While in Paris, he met Coco Chanel and designed for her fashion house a line of jewelry in precious stones. He became Chanel’s favorite. In 1937, he was in New York and designed jewelry for Hollywood stars: Greta Garbo, Katherine Hepburn, Joan Crawford. Not until 1937, he opened his first boutique in New York. Ten years later, his European atelier in Paris. In those years he met Salvador Dali, who encouraged him to design a surreal collection. Fulco’s creations were normally based on nature motifs. In the 1950s he created a series of seashells encrusted with gems. Gloria Swanson, Barbara Hutton, Diana Vreeland, Jackie Kennedy, Princess Grace of Monaco and the Duchess of Windsor were just a few of his more famous clients. His designs often featured in Vogue and other magazines. Despite such fame, he rarely sought publicity. Di Verdura was an exceptional visual artist. He never married. He died in London in 1978. He was survived by his family and his legacy: the tradition of a unique artisan.

 

DON’T TAKE IT SERIOUSLY, JUST TAKE IT! LEONI LEVALIERE

Posted on October 12, 2012 by admin

Since long time before the age of reason, men and women have adorned themselves with jewelry. Garlands of flowers, bracelets of woven grass, shells, stones. Simply, decorations to beautify the human body. Over the time, jewelry has been constantly changing in style and materials have evolved with the advances of civilization, transforming and modernizing forms and elements. In 1972, Florence gave birth to bicultural Giulia Leoni, handmade jewelry designer, whose upbringing was spent  between the Machiavelian Florence and the Supreme-in-everything  New York. When in 2008 Giulia moved back to her Florentine native city, she founded Leoni Levaliere. Easy to do and easy to say for a polyhedric mind, whose creations are a compilation of aesthetic effects which intend to provoke and satisfy nothing but all that is alluring. Ever since its very beginning, Leoni Levaliere has been increasingly gaining popularity and generous feedback for talent,  passion, determination and obviously the business savvy, are  Giulia’s natural expressions and appeal. Many of her handmade jewelry designs feature bold and classic at the same time, using beading, gemstones, Svaroski sparkling crystals, shiny and blinking daydreaming conceptions. Leoni Levaliere is a spicy expression of Italian style with a distinguish American touch. Stunning, elegant and captivating, Giulia Leoni’s bracelets and necklaces are easily portable, bringing glamour and originality in every occasion. Leoni Levaliere goes beyond the commonplace of jewelry and tradition, transcending cultural and linguistic barriers. It’s an ornament, an embellishment, an object of attraction and charisma, a treasure  of  beauty to be desired and owned, to be loved and forgotten. In few words, like Giulia once said: ‘Don’t take it seriously, just take it!’

Continue Reading →