PEACEROCKS

Posted on July 14, 2014 by Editorial Staff

On his 74th birthday, Ringo Starr becomes a model for the Fall 2014 advertising campaign of John Varvatos. This launch kicks off an initiative to support The Ringo Starr Peace & Love Fund. Starr, a pioneer of transcendental meditation who has been communicating the peace and love message for over 40 years, is fresh off the heels of accepting the 2014 Grammy Lifetime Achievement Award on behalf of The Beatles. #PEACEROCKS is a fully integrated program that raises awareness for the Ringo Starr Peace & Love Fund which helps implement scientifically proven stress-reducing modalities for at-risk populations suffering from epidemic levels of chronic stress and stress-related disorders that fuel violence, crime and soaring health costs. This call-to-action encourages participants to share photos of themselves flashing the peace sign via Instagram, Twitter, Vine, and Facebook, in an effort to raise funds while raising awareness. For each #PEACEROCKS tagged photo, $1 will be donated to the charity through the end of 2014.

more on: http://www.johnvarvatos.com/