CUT THE RIBBON: RAYMOND STEGEMAN

Posted on September 20, 2012 by admin

The first man who invented wayfarer sunglasses was the optical designer Raymon Stegeman who broke from the past metal framed shades creating plastic glasses. It was 1952. The iconic trapezoid frame quickly became popular among Americans bringing to life the Wayfarer phenomenon through the 50’s and 60’s then gradually fading with the limelight of the 70’s. After a lucrative product placement, Wayfarer came back, again to popularity, in the 80’s, losing it again in the 90’s. The mid-2000s saw another come back and a redesign with smaller and lighter injected plastic frames. Since 1952, Wayfarer are considered an evergreen revival, an enduring fashion icon and a bestselling item all over the world.

Photo: Madonna Ciccone posing for “The First Album” cover.