RED? A MANIFESTO

Posted on November 19, 2013 by Editorial Staff

What color is that? It’s Rosso Valentino!”.

Red holds strong in Chinese cultural history. It is often associated with bringing happiness and it is, of course, a symbol of fire, good fortune and joy. Unlike the Western opinion on this pigment and its use in costume, red is a traditional shade used for bride’s wedding dresses in China.

Sexy, confident, bold. Red is the color that makes you stop. With its voluptuous hue, its vivid tones it can make a woman radiant. If it’s the poppy red, Valentino’s trademark and timeless statement, then that woman will be a goddess.  Few days ago, in Shanghai, Valentino’s talented duo, Maria Grazia Chiuri and Pierpaolo Piccioli created and presented a ‘season less’ collection where the signature color had a leading role.  It was a defilé, a mix of pret-à-porter and haute couture. A real delight in contamination:  flowers, studs, camouflage, all combined and linked to a solid color red.  The result? Opulent but light, severe and extremely grand at the same time. Always reminding us about their conservative yet modern approach, the catwalk was a statement of ageless elegance and constant evolution of Chiuri and Piccioli’s creative path. It was rock, it was classy, it was out of time, it rolled like a river in flood, luxuriant and attractive, sublime. A multifaceted collection, elegant and glamorous yet playful and, already available at the new Shanghai flagship store.

No one does red like Valentino!

www.valentino.com