A STARK VISUAL MESSAGE, WWF BRAZIL

Posted on April 11, 2013 by Luca Andriani

Here’s another good initiative! The only regret is that such a thing is not done in most contexts with high resonance. In Brazil every 4 minutes an area as large as a football field gets deforested. To show viewers of a women’s football match between Brazil and Denmark the effects of this environmental tragedy, the WWF has changed field color from green to brown, to dark brown. Starting from minute four of the second half of the match, people sitting on the couch in front of the tv start to see the field changing. A symbolic gesture which ends with a banner ad that informs the public about the reason of this initiative.

http://www.youtube.com/watch?v=myvXKwlQgs8&feature=player_embedded