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PITTI 83

Posted on January 8, 2013 by admin

Today is the day. Today it’s the beginning of the new year’s fashion calendar. The very first appointment, as usual, will be Pitti Uomo in Florence. Untill the 11th, Pitti will be the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. The place to be. Pitti Uomo  focuses its attention on fashion’s ability to be a marketing and communications paradigm for merchandise categories and industries with its multidisciplinary nature: fashion, design, architecture, entertainment, art. These days are both a discovery and a trade fair, a business event, evolved into a fashion event, serving one of the most important and dynamic sectors of Italy’s economy.  Later in January the fashion carousel will continue in Milan and Paris. Year 2013, here we come!

DON’T TAKE IT SERIOUSLY, JUST TAKE IT! LEONI LEVALIERE

Posted on October 12, 2012 by admin

Since long time before the age of reason, men and women have adorned themselves with jewelry. Garlands of flowers, bracelets of woven grass, shells, stones. Simply, decorations to beautify the human body. Over the time, jewelry has been constantly changing in style and materials have evolved with the advances of civilization, transforming and modernizing forms and elements. In 1972, Florence gave birth to bicultural Giulia Leoni, handmade jewelry designer, whose upbringing was spent  between the Machiavelian Florence and the Supreme-in-everything  New York. When in 2008 Giulia moved back to her Florentine native city, she founded Leoni Levaliere. Easy to do and easy to say for a polyhedric mind, whose creations are a compilation of aesthetic effects which intend to provoke and satisfy nothing but all that is alluring. Ever since its very beginning, Leoni Levaliere has been increasingly gaining popularity and generous feedback for talent,  passion, determination and obviously the business savvy, are  Giulia’s natural expressions and appeal. Many of her handmade jewelry designs feature bold and classic at the same time, using beading, gemstones, Svaroski sparkling crystals, shiny and blinking daydreaming conceptions. Leoni Levaliere is a spicy expression of Italian style with a distinguish American touch. Stunning, elegant and captivating, Giulia Leoni’s bracelets and necklaces are easily portable, bringing glamour and originality in every occasion. Leoni Levaliere goes beyond the commonplace of jewelry and tradition, transcending cultural and linguistic barriers. It’s an ornament, an embellishment, an object of attraction and charisma, a treasure  of  beauty to be desired and owned, to be loved and forgotten. In few words, like Giulia once said: ‘Don’t take it seriously, just take it!’

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PITTI 82

Posted on June 19, 2012 by admin

Are you all ready for the 82nd Edition? Today Pitti Immagine Uomo 2012 opens and gets ready to surprise once more with a selection of the best collections. Swaggers, chic and unconventional visitors will gather together in these days. Affirmed and emergent designers, will show their next summer season collections. The event, as always held in the magnificent Florentine Fortezza from the 19th till the 22th of June, will present 1.053 brands with the objective to overcome the 32.000 visitors and the 20.000 buyers of the 2011. Among a large amount of special events to be underlined, the Valentino fashion show and the exhibition curated by Fondazione Pitti at the  Stazione Leopolda to celebrate the 30 years of activity of Stone Island. There’s a big cake that is waiting for us. We are craving to eat it. Beware of the Harlows, they are in town. Happy human safari and surely happy Pitti to everyone!

http://www.pittimmagine.com