CUT THE RIBBON, HOWARD LUCK GOSSAGE

Posted on June 17, 2013 by Editorial Staff

He was one of advertising’s masters. He was a true original and unique creative mind. His Agency operated in San Francisco from late fifties till sixties. He was a rule breaker used to work with big industry names and huge budgets, but despite that, he never did a TV commercial and was famous for turning down clients in order to keep his business small and ethic. He made a silent revolution creating adverts that were never repetitive but unique and entertaining where potential clients were considered everything but passive subjects. Howard Luck Gossage is also credited to be the first person on earth to be using the word “interactive”. 

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad”.