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AMAZONLIFE

Posted on July 21, 2014 by Marco Maggetto

Every year something like 16.000 square kilometers of Amazonian forest are destroyed. Besides losing a rich patrimony of biodiversity, this “crime” also influences the climatic system of our planet. Amazon is one of the most important wedges on the global climatic mosaic: it regulates damp, it mitigates thermal excursions and stores CO2.
Amazonlife is a brand produced by Italian “Braccialini” that uses impact zero raw materials and sustains WWF Italia by creating a small collection of accessories that are high in functionality and multipurpose. Created with cotton, flax, juta, coconuts, straws derived from military camp beds and soldier’s gummed ponchos, every piece is made with the contribution of Indios: Amazonlife represents an economic alternative for the local populations, contributing to the diffusion of their culture and safeguard of the last great green lung of the Planet.

http://www.amazonlife.it


A STARK VISUAL MESSAGE, WWF BRAZIL

Posted on April 11, 2013 by Luca Andriani

Here’s another good initiative! The only regret is that such a thing is not done in most contexts with high resonance. In Brazil every 4 minutes an area as large as a football field gets deforested. To show viewers of a women’s football match between Brazil and Denmark the effects of this environmental tragedy, the WWF has changed field color from green to brown, to dark brown. Starting from minute four of the second half of the match, people sitting on the couch in front of the tv start to see the field changing. A symbolic gesture which ends with a banner ad that informs the public about the reason of this initiative.

http://www.youtube.com/watch?v=myvXKwlQgs8&feature=player_embedded