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Posted on December 11, 2013 by Luca Andriani

There is a unique place in the center of Rome, a one of a kind corner, which will probably become one of the most fascinating places and destination for those who have loved and still love La Dolce Vita, The Sweet Life, the Roman historical period (the 50’s and 60’s) characterized mostly by joy, happiness, entertainment. Let’s talk about LA DOLCE VITA GALLERY, a space that collects shots of great photographer Marcello Geppetti. To many of you this name would sound new but in reality, it has nothing to envy to other photographers of la Dolce Vita like Secchiaroli or Barillari. Geppetti  was, indeed, the first example of modern reportage photography. He can be considered the first Italian photographer to have told facts with a capturing eye, highlighting an event triggered within an event itself. His photographic archive is immense and collects photographs ranging from 1958 to 1998; telling the story of Italy within forty years, from the Dolce Vita to the entire First Republic. Thanks to his family, nowadays represented by his son Marco (photographer as well) and three other people’s passion (Andrea, Hilde and Camilla), the gallery has taken shape and substance. As soon as you enter you will immediately be thrown into those years and start a very special journey, punctuated by every single photo that hides stories and anecdotes that Andrea will be pleasured to tell you. This is not a simple photo gallery but a visual experience, also supported  by  great furnishing and original clothes that flank photoshots all the way. I assure you that once the visit is finished, Rome will appear with less secrets. La Dolce Vita Gallery organizes ad hoc projections drawing on its photographic archive. DOLCEVITAGALLERY, the pleasure of living is always here.


photo courtesy of Luca Andriani

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Posted on November 11, 2013 by Luca Andriani

When a good photographic eye and a strong imagination get together, you can probably be considered a creative of respect. Dan Cretu, to me, definitely is a beautiful mind. His last works deserves particular attention as it pertains to the creation of shots of everyday objects using fruits and vegetables. Note that each composition is the result of an assembly of real elements without the use of post-production. Each object is composed and shot. Inside his tumblr you can also see other compositions that testify his absolute imagination and creativeness . Enjoy!



Posted on October 8, 2013 by Luca Andriani

There are many ways of expressing love for life; this photographer, artist from Brooklyn has his own: he’s talented, simple, ironic. His shots show a joyful vision towards life and he gives the viewer a jolly good smile.

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Posted on September 26, 2013 by Luca Andriani

His name recalls the sound a ball makes when it bounces on the ground. A constant sound, rhythmical, free, bouncing – thoms, thoms, thoms – always maintaining a steady pace bouncing from one place to another and becoming an almost hypnotic sound. Mr. Thoms is the artist I’m talking about. Firstly writer, painter then set designer, graphic designer, illustrator. He is today  among the people who began to decorate rooms, dusty and decaying areas of the world, of Rome, mainly with a scathing and ironic use of colors. It is well established that some environments, urban places for instance, can become for artists such as Mr. Thoms an immense sheets to vent the imagination and allow a new life. He has ever since participated in events and exhibitions in Italy and abroad and is published on several magazines of writing and graffiti. From today on, you can look at the city gazing upwards … who knows maybe you have the chance to find Mr.Thoms’ work.

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Posted on May 16, 2013 by Luca Andriani

What do heroes do when they are not committed in saving us? In his two collection of illustrations, called The secret life of Superheroes part I and II, Gregoire Guillemin  shows the heroes of the Marvel Universe and DC in their daily lives. In the first series Guillemin deals and portrays everyday superheroes committed in routine without being outrageous or racy, they eat a burger or have a sip from a beer bootle, in the second one, heroes are more and more hot and let’s say, original. I found this very funny and the illustrations absolutely gorgeous. It reminds of Lichtestein or of general Pop Culture of course, but.. isn’t it just…big time? Enjoy!!

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Posted on April 16, 2013 by Luca Andriani

In 2001 artist Peter Gibson began a guerrilla street art campaign to encourage the city of Montreal to build more bike lanes. What began as a project borne of activism eventually became an art project that continues to this day. Assuming the name Roadsworth stating, “where Wordsworth is a poet of words, Roadsworth is a poet of roads,” the artist has cleverly modified roads, sidewalks, parking lots and any other publicly visible asphalt surface he can transform with paint. If you want to learn more, the artist recently took a moment to share some thoughts with My Modern Met and you can see much more of his work on his website.

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Posted on April 11, 2013 by Luca Andriani

Here’s another good initiative! The only regret is that such a thing is not done in most contexts with high resonance. In Brazil every 4 minutes an area as large as a football field gets deforested. To show viewers of a women’s football match between Brazil and Denmark the effects of this environmental tragedy, the WWF has changed field color from green to brown, to dark brown. Starting from minute four of the second half of the match, people sitting on the couch in front of the tv start to see the field changing. A symbolic gesture which ends with a banner ad that informs the public about the reason of this initiative.





Posted on April 8, 2013 by Luca Andriani

Can a bike erase everything that a car has done? Leo Burnett Lisbon decided to find out the answer to this challenging question with its new project CARMA for B-Bicycle Culture Magazine, a quarterly magazine about the passion for cycling. For this project, Rcicla Bicletas built a bicycle out of the scrap of a retired Mercedes hoping that the heavy karma of the car could be rebalanced by riding the same number of kilometres in a greener way: just by cycling. Everything started on a junkyard, where hundreds of old cars after a long life of burning fossil fuels, lay in wait  in piles of junk and steel. An old Mercedes was waiting for Vitor and Kiko, the founders of Rcicla Bicletas to sacrifice its body to compensate for its long dirty past. Taking apart the pieces of the car was true surgery where the two colleagues managed to recycle as many parts as possible; from the door handle to the rooftop upholstery, all the way to the engine sprocket and rear light reflectors. Continue Reading →


Posted on January 15, 2013 by Luca Andriani

Like every beginning of a new year, each of us seeks to change, modify or overturn something that the previous year has not fully satisfied or what would be nice to accomplish in the year that has just begun. In this case I told myself : what about reporting young artists to whom we should all keep an eye on for the whole 2013? Rather than offering my subjective opinion on their work, I thought it would be more valuable and educational to focus on their recent career achievements and upcoming projects, the combination of which is a good way in underlining why they are the ones to watch both in 2013 and for many years to come. Maybe one day you’ll have the good fortune to meet them on your way! Happy New Year by the way! Continue Reading →


Posted on November 28, 2012 by Luca Andriani

Which face has your perfect town? Usually, when you open a city map you can see different streets, crossroads, trails. Pretty much all maps seem to be similar at first. Ed Fairburn is an artist who thinks that every map hides something. To him, every place is a face. He utilizes the chaotic patchwork of roads, trains and rivers printed on maps as the framework for his large-scale portraits. Almost like a sculptor carving a subject from a block of stone, or a constellation highlighted in a clump of stars, Fairburn uses meticulous ink or pencil crosshatching to create portraits hidden amongst the topographical features. Maybe your face can live in your favorite place, who knows.

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Posted on September 5, 2012 by Luca Andriani

Since 2010, San Francisco photographer Shawn Clover has been working on a striking series of then and now composite photos of the 1906 San Francisco earthquake.Clover’s work is divided into two parts, Part one, was created in 2010 and Part two was completed just last month. To create the series, Clover collected archive photos of the earthquake’s aftermath. He then replicated the photos himself, down to the location, camera position and focal length (to the best of his estimation). The resulting composite photos hauntingly combine stark images of the earthquake’s devastation with modern scenes of everyday life in San Francisco.

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Posted on August 29, 2012 by Luca Andriani

What happens when you return from your vacation? Simply, there’s no minute you do not think back to those moments that were spent in total relax. Often, what we remember are all those little things that have made the holiday so special: those small daily gestures (the awakening, the coffee in the morning etc.). Filmmaker Virtùc recognizes the importance of these small moments and has collected several dozen of them in his new short video called ‘ The Pleasure Of ‘ shot in part with an iPhone 4s. Director Jean-Pierre Jeunet did something similar with the movie Amélie as he introduced a number of quirky pleasures enjoyed by Audrey Tautou’s character. I personally find this film by Vitùc just charming.

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Posted on August 9, 2012 by Luca Andriani

Why carry a mobile phone when you can call from these phone booths scattered throughout Sao Paulo? Start entering for the coolest installation. Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo. 100 artists transformed 100 street-side phone booths with peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture the arty side of an useful-vintage object. Hit link below for a panoramic view of the project.


Posted on August 1, 2012 by Luca Andriani

It may sound weird to you, but to tell the truth, I’ve been waiting for years to listen to her live. Last weekend I finally had the opportunity and still I have to wake up and part from the ethereal atmosphere, intimate, hushed, music of Rosalia De Souza. Her music’s prerogatives are part of the Brazilian Bossa Nova. Nowadays she is one of the greatest performers of this world. No matter where you are at that moment, listening to her music makes your brain traveling to places and places where imagination matches with the unknown and the familiar. Fantasies are part of the result of emotions coming from her music. She sings melodies that relocate and move the unconscious from far away. Now that the concert is over, I’ll surely select one of her albums, and close my eyes and start traveling again. For now I’d love to share some of the pictures I took of her, because, still, I’m mesmerized by her beauty. Continue Reading →


Posted on July 24, 2012 by Luca Andriani

There are locations which become famous, memorable for having been portrayed for different purposes and that made the story of an event, told an emotion, a moment in the life of each one of us. Despite the years have passed and with them has changed society, customs, lifestyle, these locations have retained their charm and their immutability.These photomontage images by photographer Bob Egan are a sea of nostalgia. The photographer is inspired by all kinds of historical pop culture events and, referring to himself as a “pop culture/rock and roll detective,” Egan tracks down locations across mainly New York City to visually recreate various moments. Specifically in this series, the photographer is influenced by original vinyl covers of popular musicians. Based on a ton of research and investigation, he identifies where an album cover photo was taken, visits the location, and then uses Photoshop to merge the old cover images with new snapshots of each place. All of Egan’s creations are featured on his website, PopSpots. The photographer says, “Manhattan is constantly being torn down and rebuilt anew, and I’m trying to find these places while they are still around.” Not only does he feature well known musicians like Bob Dylan, Simon & Garfunkel, and Neil Young throughout New York City but, out of curiosity, he also seeks out scenes from all kinds of famous art and paintings, including Edvard Munch’s The Scream based in Norway.

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Posted on July 23, 2012 by Luca Andriani

When I first saw this Cuban artist’s work, I’m talking about Liset Castillo, born in 1974, I got very impressed. I’d say I got petrified! Human Studies is the name of a body of work, created in 2010. I think the best way to explain his art is to use his own words without any other comment: “In my new body of work, “Human Studies,” from 2010, I subvert notions of enduring beauty with life-size images of women sculpted in a labor-intensive process out of sand, which I then photographed before destroying them. I create life-size sand sculptures of models typically found in high-gloss fashion magazines, photograph the works in sand and then I destroy them as a commentary on the ephemeral nature of beauty, America’s obsession with youth culture and decay. Continue Reading →


Posted on July 19, 2012 by Luca Andriani

There is an artist, that through the use of his istallations, wants to shock and make people think by creating an everyday location with a different art set. The Jenkins’ practice of street art is to use the “street as a stage” where passersby become actors. Many of his installations have as a result the intervention of authorities whom he also considers actors. A sad urban space thus becomes a new urban location. Most of his early outdoor works were non-commissioned.

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Posted on July 11, 2012 by Luca Andriani

Money don’t make happiness, but in this case it certainly makes beautiful portraits. Artist Evan Wondolowski uses thousands of paper strips from shredded U.S. Federal Reserve Notes to create these amazingly detailed portraits of celebrities and politicians. Evan says that he started with an underdrawing of the portrait on newsprint and then glued each shred of currency piece by piece before finishing up with a little vine charcoal to increase contrast. Each portrait creation takes up to a month or more. Keep an eye on his website for new works in the future.

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Posted on July 5, 2012 by Luca Andriani

There’s an artist (or group of artists) named Bored that have decided to transform Chicago into a famous table game: the Monopoly. This operation is a reation to express publicly dissatisfaction about the lack of street art around Chicago. The person (or group) has chosen to remain anonymous but expressed via email: “the goal of this entire project has been to present something different than a stencil painted on the ground or a poster pasted to a wall. Something 3-dimensional that can be picked up, beaten down, kicked, yanked, grabbed, and broken. And if someone ever put forth the effort to remove it, like a weed it will always grow back. And if left alone it will evolve into something different.” So take a walk and play your town!

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Posted on July 4, 2012 by Luca Andriani

What happens when a beautiful woman meets a great artist? American talented artist Craig Tracy, spends hours painting the woman’s curves to complete his masterpieces and creates these stunning optical illusions. The artist has painted hundreds of amazing images on human canvases, painting a variety of animals and beautiful landscapes.

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Posted on June 27, 2012 by Luca Andriani

What to do with a roll of toilet paper when the paper ends? Call Anastassia Elias. This artist, painter and French sculptress, thanks to the use of a taglierino (a pocket knife) and a pair of tweezers for the eyelashes, transforms the cylinders of cardboard into representations of daily life. The result is a real art masterpiece.

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Posted on June 25, 2012 by Luca Andriani

What happens when a discarted plastic bottle becomes a beautiful installation? In Botafogo beach, Rio de Janeiro, Brazil, on June 19th 2012 a fish sculpture constructed from discarded plastic bottles has been raised out of the sand. Rio has been  hosting the UN Conference on Sustainable Development, and Rio+20, the fantastic marathon.

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Posted on June 18, 2012 by Luca Andriani

The project Pimp my Mary stems from the communication of a strong disagreement and detachment from the commercialization of the icon itself. Spirituality, by definition detaches from the material and terrestrial, from what has now become consumerism: the Madonnas become thus soldiers and stand in line on shelves of retailers recalling the cans of vending machines that are served, consumed and collected. The project reached its second edition, managing to attract decorators from the art world and a lot of criticism from the Catholics.

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Posted on June 5, 2012 by Luca Andriani

Another great artist who loves to give life (something that the rest of us is sometimes missing) is Vincent Bousserez. In his world, which is different and mini, tiny plastic characters interact with everyday objects of our lives. They do similar and recognizable actions and in doing so, they communicate something to us about what we are missing in our world. Continue Reading →


Posted on June 2, 2012 by Luca Andriani

This is another example, like Oak Oak, where the sad urbanization has become a location to have fun. Anderson Augusto and Leonardo Delafuente are two Brazilian artists of the Barra Funda neighborhood of São Paulo, known under the collective name of 6emeia. Continue Reading →


Posted on May 29, 2012 by Luca Andriani

What is the first thing you should be handing out at a meeting? What is supposed to be the best way to present yourself? If a business card is viewed as a tool that can enhance the professionality of your work, why should it always look the same, no matter how diverse are the professions that can benefit from its use? Continue Reading →


Posted on May 21, 2012 by Luca Andriani

It has been a while, that a new generation of people communicate emotions, social distress, by customizing places that environmental degradation has made depressing and decaying, giving back new life. Continue Reading →


Posted on May 15, 2012 by Luca Andriani

Few weeks ago in the Copenhagen underground the Sjællands Symfoniorkester philharmonic orchestra surprised everyday passengers by playing Griegs’ “Il Mattino” taken from the dramatic poem Peer Gynt. The flash mob was created in collaboration with Radio Klassisk. Continue Reading →


Posted on May 10, 2012 by Luca Andriani

Clear thing is that nothing is more powerful than an idea, being it an active player in the business, when aimed at spreading a message. What is the best method to make it effective is not easy. After years of experience I made myself an opinion: the valid mode of communication to promote ideas is the one that combines the facility to network with real events, reality, and creates tangible visibility with non-traditional means. Some of the best operations that have been able to express this idea are: Kony 2012, the US launching  of the film Chronicle (NY has lived in panic for a day) and the latest IKEA add (Salone del Mobile, Milan 2012), with title “Bathroom”. Starting from the basic idea supported by dual strategy of the virtual and the real, they have reached results that went far beyond what traditional media would ever had. As the world is changing very rapidly, communication strategies must keep moving. Continue Reading →