Posted on August 21, 2014
Going to the beach is like a little nightmare for me. The sun is not my closest friend, water is not my element, I find sunbathing dramatically boring and I do not really like any kind of swimsuit. If I cannot avoid it, my first option for a beach day, it used to be for years, is to wear the simplest black bikini you could imagine, usually by Calvin Klein, big hut, tons of sunblock and a strong desire to disappear melted with the sand.
But around five years ago I saw the Matthew Williamson beachwear collection for H&M, gloriously worn by Daria Werbowy. I love all this capsule collections produced by H&M and thought by the best designers, that have to fight with price restrictions and think for a different costumer faraway from the catwalk. I always wonder if they would do something new, like Comme des Garcons, something similar to the real collection like Stella McCartney, Marni or Lanvin, a kind of retrospective like Versace, Margiela or Isabel Marant, or a real wardrobe for a real woman like Lagerfeld or Viktor & Rolf?
This time, from the advertising campaign, the British designer and the Polish model were seriously tempting me with a perfect suitcase for a luxurious Caribbean holiday, with some Pucci prints and a little of Donatella´s approach: garments were beautiful with bright and flattering colors, but also deliberately excessive. I found the mix stimulating and funny, most of all funny. I thought, well, this time the collection is not for me, but I could not help it and I went there to see it and of course I bought some staff thinking more in my collection of clothing than in wearing them… but at home in front of the mirror I discovered the power of pink, glitter and prints and for the very first time I felt dressed wearing a swimsuit!
Sometimes when you don´t feel secure… is it better to overact a little bit? My Matthew Williamson trikini turns every head, but I am much more anonymous than wearing my boring black bikinis, because it takes the leading role.