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HAPPY 50TH!

Posted on May 8, 2014 by Editorial Staff

It will happen on sunday May the 18th 2014, that marvelous spread Nutella will be 50 years old. Created in the 1940s by Mr. Pietro Ferrero,  pastry maker and founder of the Ferrero company, Nutella was at the very beginning called ‘Supercrema gianduja’. Since the very beginning the spread was well received and became so popular that Italian food stores started a service called “The Smearing”. Children could go to their local food store with a slice of bread for a “smear” of “supercrema gianduja.” In the 60’s, the name changed into NUT (hazelnut) and ELLA (a soft ending). Since European families and visitors have enjoyed Nutella as a breakfast staple on bread and toast for more than 40 years, the Ferrero Company wanted to introduce this traditional Italian breakfast item to the U.S. market in order to share the enjoyment of such a unique, convenient and tasty product.  Nutella was first imported from Italy to the U.S. For the 2014 anniversary, Ferrero has produced a limited edition of Nutella, with fluo glass jars. Ready for a smear?