ONCE UPON A TIME, THE FAIRY TALE OF ELIO FIORUCCI

Posted on September 12, 2012 by Selvaggia Greco

Once upon a time there was a boy who lived in his fantastic world of angels, dwarf and pin-ups. There, everything was funny, charming and colourful. He was lively and so his family, they loved spending time together between nature and dreams. Mostly every day, instead of going to school, he preferred flying to his father’s slippers laboratory. The nice old man, even if pretending to be disappointed, happily taught him that traditional handcrafted job. Therefore, aged seventeen, the dreamy boy decided to follow his dad’s activity working at that shop. Only few know what happened there, something magical for sure, as that brilliant vivacious boy turned into a majestic wizard. He became able to make plastic into a rain boot, to transform a store into a cult location and a window into a fashion revolution. Even a famous magician called Andy Warhol was so fascinated by his creations and talent that decided to meet him up and shortly became one of his crew. Some day the wizard had an idea: he decided to bring all together magicians, witches, faerie and many incredible creatures at a fantastic new location. He clasped his magic wand and suddenly all those supernatural being were dancing together. That was the first of many memorable nights at that place called Studio 54. By that time his fame was massive. His effigy, two lovely little angels, was recognized everywhere as much as his name was resounding all over the world. “Elio Fiorucci” you could hear, rumbling far and wide! After few years his power had grown enormously, it was nearly impossible for him to manage it… He decided to share it, as he was almost scared of that supremacy he had reached. He looked all over, searching for someone, almost excited of living a new different, unexpected life. That day he was thrilled when he felt those big magicians arrival. Waiting out of his castle, Elio saw them coming up. He sensed their yearn for his gift: they craved for his magic and were determined to get it. Although a bit scared by those figures, he decided to sell his enchantment to them. Illustrious, notorious and rich he thought he could easily live a life without magic. He was familiar with many smart tricks; he knew a lot of enchanted people and incredible creatures. His life was fine, he spent years without missing his old power, nor trying to experiment wizardry at all. But a leopard cannot change its spots: sometimes it happened to him, in the intimacy of his room, to lye down and go with his mind to those times of lovely angels and voluptuous pin-ups, of colourful plastic boots and fashion revolutions..

He started thinking of a way to go back to all these, to get his talent back, to start dreaming again. Confused and depressed he found himself stepping into a shop. Elio didn’t know exactly where he was or how he got there. It was a sad, ghostly shop, where some sad, ghostly people were trying to hang around shopping.

“If I’ve had my power, I’d transform this place into a fabulous magic store”, but he couldn’t… or to be more precise: that’s what he was sure of! Suddenly a rainbow dust started enveloping everything, a marvellous light turned on, charming creatures started dancing and singing, colourful people jumping and happily buying.

“What had happened?!?” he asked himself, a little dwarf in his twinkling voice answered “You didn’t loose your gift, your magic was there waiting for a good reason to reveal. And that was it: you can turn simple shops in a Love Therapy!”

The End

Elio Fiorucci’s LOVE THERAPY lecture will take place
Saturday September 15th from 6.00 pm to 7.00 pm – http://www.vintagefestival.org/