PIMP MY MARY

Posted on June 18, 2012 by Luca Andriani

The project Pimp my Mary stems from the communication of a strong disagreement and detachment from the commercialization of the icon itself. Spirituality, by definition detaches from the material and terrestrial, from what has now become consumerism: the Madonnas become thus soldiers and stand in line on shelves of retailers recalling the cans of vending machines that are served, consumed and collected. The project reached its second edition, managing to attract decorators from the art world and a lot of criticism from the Catholics.