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Posted on March 10, 2014 by Luisa Fazio

In his wunderkammer-Studio, sourrounded  by  books, magazines, paintings and strangest objects, he gives birth to ideas with a psychedelic and fairytale mark. All his creativeness then migrates to a new collection, in this case  Mens Spring-Summer 2014. We are at Kean street in London and this magic place is owned by Sir Paul Smith. Red Agaricus muscarius with dence white warts (Amanita mushroom, fly agaric in England) and colorful psilocybe mushrooms, singly or combined to the base, decorate sweatshirts, t-shirts, shirts. It’s the effect of humor, fantasy and optimism of the designer. For the next season, Sir Paul takes inspiration from very poisonous mushrooms whose hallucinogenic and intoxicating properties were known by ancient shamans of American and Alice in Wonderland  from 1865. Smith’s man is called to be open minded, to dream to get into a white rabbit hole where sizes change direction simply by eating a piece of magic mushroom. He’s called to start a “good trip” during which he may find the right road. The heart way, where man can naturally feel strong and happy.