MOEVA, SWIM AS A NEWTON GIRL
Posted on February 3, 2014 by Marco Maggetto
Inspiration, Helmut Newton’s girls. The Berlin born photographer who, better than anyone, interpreted women in the 70ies and 80ies. The man who fixed them naked in glamorous scenarios often provoking controversy but liberating femininity as no one else before. Strong, shameless, beautiful women were often portrayed in extreme swimwear looks at the beach or in a swimming pool. To Newton’s eyes, swimwear was crucial: it was the object to glorify sensational bodies . Master German photographer illuminated then MOEVA’s team and their Spring Summer 2014 collection. MOEVA is an independent brand based in London founded in 2012 that designs high quality swimwear for clients with a strong personality that want to look perfect in every detail. With “luxurious” cuts and fabrics, this swimwear line magnify, re create and glorify women as in a Newton’s picture. Your next beach enhancer is online and at best Usa-Europe retailers.