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Posted on November 18, 2013 by Marco Maggetto

Daniel Blechman  was born in Tel Aviv, Israel, in 1971. He moved to Berlin with his family when he was very young. Raised in a city that was still divided,  he decided to moved to UK in the 90ies to study at  Richmond University where got a bachelor in Interior Designing. Back in Berlin, Blecham turned his sensibility toward fashion and started to work as a Managing Director for a boutique where he was  introducing the first collections of emerging designers (Simons, McQueen). In 2000 he started to work as a stylist for international agencies and in 2008 he launched SOPOPULAR, his fashion line. Sopopular is  men’s fashion reduced, cleaned and revisited with classic cuts and narrow silhouettes all mixed up with edgy street wear elements and futuristic design details for a more modern and cool effect. Sopopular’s  production is made in Germany and purpose a different approach to the masculine wardrobe with recurring themes like spectacular prints and multidimensional fabrics. “ SOPOPULAR is the implementation of my own style, which was mainly formed by the two most important stations of my life, Berlin and London and so still is. The fashion of SOPOPULAR is the melting of both the cities: London is the cocky and cool part and always first in trends – be it in fashion, music, art, architecture, and soon. Berlin is the rough side, edged and shaped. Basically i want to establish SOPOPULAR in an international setting but would always like to represent Berlin. In my opinion there are only a few good fashion labels of menswear in Germany, which can be a factor front and center on an international level. It’s exactly what i want to change. I do not want to reinvent the wheel but i want to help it run better.”

Photo is a preview of The “Black Hole Sun” video by TaxiTaxi .