SWASH LONDON

Posted on May 29, 2012 by Marco Maggetto

Swash’s world is enchanted. It’s a planet made of beautiful things that reminds us the beauty of infancy and the thoughtlessness of youth. Swash  is not only a simple fashion house but is also a more complex project that includes painted artworks, installations and sculptures. Sarah Swash and Toshio Yamanakas met in 2001 at Central St. Martin College of Art and Design and even after graduation have continued their creative relationship between Penzance in Cornwall and Japan. In 2004  the duo presented their work at Hyres Festival where winning the prize was as natural as drinking a glass of tap water. From that moment on,  their spellbound vision of the world, clearly inhaled with the genius of Fornasetti and Hermes foulard prints, took off. Since then, Swash has never really stopped. Limited edition scarfs for Barneys New York, whole Le Bon Marche’, Liberty, Tomorrowland’s floors decorations and a signature home line for Habitat. Recently a project called  HandMade for renowned magazine Wallpaper put them into the process of creation again.  The peculiarity and the secret of Swish is the ability to  create a romantic world  in years where there is a poor quantity of such feelings. Their vision is neat and never dull, their  clothing line is a mix-match of prints that are created to be uncoordinated: for an energetic effect, a pleasantly eccentric look, an undoubtedly original attire. Clean silhouette and simple lines: everything is made to generate positiveness . A touch of  Swash elements here and there can only be good for next fall looks and ,along with humour, bring us back there in Tendernessland.

http://www.swash.co.uk/