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Posted on March 31, 2014 by Marco Maggetto

Established in Reggio Emilia in 1951 by Anchille Maramotti, Max Mara is more than a flag, it’s a world wide acclaimed symbol. An image of simplicity and perfection, quality and timeless style. I like to stand in front one of their windows and get lost in those shades of beige, pure lines and pureness. It calm me down and make me think they are unique, never boring, year after year. And getting better. The brand is actually doing one of the best designer’s eye wear collection seen lately with shapes and colors that really matches the Max Mara philosophy. This Spring 2014, MM introduces the Tailored Eye-wear Collection. A beautiful prescription and sunglasses assortment that reaches a new level of perfection. This capsule is made in the typical Max Mara palette and bows are lined with leather and stitched “a puntino” like its signature camel coats. Shapes?¬† Feminine, mysterious, contemporary. They recall Jackie O’ but also Dorothy Michaels of Tootsie. So if you are searching for a perfect pair of sunglasses to protect your eyes from the very first sun, I have no doubts. The Max Mara Tailored Collection is a must, a beyond fashion choice.